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![]() But you can think about the metaverse as an embodied internet, where instead of just viewing content - you are in it. And it’s certainly not something that one particular company is going to build, but I think a big part of our next chapter is going to hopefully be contributing to building that, in partnership with a lot of other companies and creators and developers. You can think about it as the successor to the mobile internet. To the query by Verge journalist about the topic of the metaverse, Zuckerberg said, “…The metaverse is a vision that spans many companies - the whole industry. Zuckerberg, instead, plans to see Facebook strive to build a maximalist, interconnected set of experiences straight out of sci-fi - a world known as the metaverse. Verge's Tech expert journalist Alex Heath writes, "I’m told that the new Facebook company name is a closely-guarded secret within its walls and not known widely, even among its full senior leadership."Įarlier in July, when The Verge's Casey Newton interviewed Facebook CEO Mark Zuckerberg, she wrote in her report that the FB founder CEO had told his employees in June about an ambitious new initiative where the company would go far beyond its current project of building a set of connected social apps and some hardware to support them. in 2016, the same year it started calling itself a “camera company” and debuted its first pair of Spectacles camera glasses. Similarly, Snapchat had rebranded to Snap Inc. ![]() This possible move mirrors what Google did in 2015 when it reorganized under holding company Alphabet to recognize the fact that it had expanded from being a search engine to a company with a variety of projects under its umbrella, The Verge noted. The action of rebranding would cast the Facebook app as just one of many products under a parent company that would also oversee other Facebook-owned properties like Instagram, WhatsApp, Oculus, and Giphy reports Popular Science. “There is a potential for that harm to be really ramped up.So that signals the likelihood that it could be unveiled sooner, and that also means that FB now wants to be known for more than social media and all the ills that entail – for the tech behemoth that it is set to become. “We approach that differently - having somebody scream at us than having somebody type at us,” she said. Picture an online troll campaign - but one in which the barrage of nasty words you might see on social media is instead a group of angry avatars yelling at you, with your only escape being to switch off the machine, said Amie Stepanovich, executive director of Silicon Flatirons at the University of Colorado. Suppose the metaverse also enables a vastly larger, yet more personal version of the harassment and hate that Facebook has been slow to deal with on today’s internet? Or ends up with the same big tech companies that have tried to control the current internet serving as gatekeepers to its virtual-reality edition? Or evolves into a vast collection of virtual gated communities where every visitor is constantly monitored, analyzed and barraged with advertisements? Or foregoes any attempt to curtail user freedom, allowing scammers, human traffickers and cybergangs to commit crimes with impunity? During his late October presentation, he effused about going to virtual concerts with your friends, fencing with holograms of Olympic athletes and - best of all - joining mixed-reality business meetings where some participants are physically present while others beam in from the metaverse as cartoony avatars.īut it’s just as easy to imagine dystopian downsides. Zuckerberg, CEO of the company formerly known as Facebook, even renamed the company Meta to underscore the significance of the effort. When Mark Zuckerberg announced ambitious plans to build the “metaverse” - a virtual reality construct intended to supplant the internet, merge virtual life with real life and create endless new playgrounds for everyone - he promised that “you’re going to able to do almost anything you can imagine.” ![]()
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